Stuart Elliott

name

E-Marketing

How To Improve Your Sales Letter Writing Skills

15th March 2007
Copyright (c) 2007 Stuart Elliott I'm always being asked what is the quickest way to learn the secret triggers and buttons that master copywriters use in their copy. The thing is, there is one way that doesn't cost a dime and that will implant these... Read >
E-Marketing

The Longest Paragraph inYour Sales Letter Should Be...?

11th December 2006
Copyright (c) 2006 Stuart Elliott "Stuart, how long must my sentences and paragraphs be?" This is the question that one of my students asked me the other day. He was referring to the length of the sentences and paragraphs in his sales letter - but t... Read >
E-Marketing

What Can You Do When Your Mind Refuses To Write Your Sales Letter?

16th November 2006
Copyright 2006 Stuart Elliott You need to write a sales letter but you can't find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper - What can you do? Many people have told me th... Read >
E-Marketing

A Sales letter, A Story and Ziegarnik

09th November 2006
Copyright (c) 2006 Stuart Elliott Not many people fully understand the value of the research done by Bluma Ziegarnik. I too had never heard of her until one of my copywriting mentors introduced me to a powerful sales letter strategy called the Ziega... Read >
E-Marketing

Sales Letters And Stories?

04th October 2006
Copyright 2006 Stuart Elliott If you want to get someone to pay attention to what you are saying, tell a story! Everybody loves to listen to a good story but not many people tell stories in their sales letters and that's a pity because story telling... Read >
E-Marketing

How Many Pages Are There In Your Sales Letter?

27th September 2006
Copyright 2006 Stuart Elliott Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple: yo... Read >
E-Marketing

Should Your Sales Letter Be Long Or Short?

20th September 2006
Copyright 2006 Stuart Elliott Which type of sales letter generates the most sales, a long one or a short one? No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers. (And not... Read >
E-Marketing

Sales Letter Writing - The Final Push

12th September 2006
Copyright 2006 Stuart Elliott You started by writing the headline of your sales letter, moved through the body and now you're getting to the nitty-gritty part of your copy - getting your prospect to part with his money... Will He or Won't He Buy? ... Read >
E-Marketing

Invite Your Personality Into Your Sales Letter

12th August 2006
Copyright 2006 Stuart Elliott Today let me tell you something that you may not remember. You are UNIQUE, you are special, there is nobody like you amongst the billions of people on this whole planet! Think about that for a little while, let it re... Read >